Campaign Posters - Spring 2020
Going to a Cubs game at Wrigley Field is like seeing the ultimate movie— a ‘must-see’ story full of interesting characters, unpredictable plot twists and a roller coaster of emotions. This was the idea behind the Cubs’ 2020 Campaign, ‘Where Stories Play.’ One of the tactics behind this campaign was to design Cubs ‘movie posters’ for Out-of-Home ads. These movies wouldn’t be real, but playing in different movie genres, the agency team could create these posters to get fans hyped up to see their favorite team play. Julia designed a Sci-Fi genre movie poster called Moonshot. The movie poster was displayed in multiple bus shelter locations around Chicago and also on ‘L’ train platforms.
Role: Designer and Art Director
Re-Touching: Colleen Bennett
Senior Art Director: Bob Healy
Creative Director: Michael Dorich
“General Admission” - A Cubs Podcast
Podcast Cover Artwork
Julia designed a bunch of options for the Chicago Cubs official new podcast cover artwork, hosted by Len Kasper and Jim Deshaies. The final cover artwork is located at the end of this slideshow.
Role: Designer
Creative Director: Michael Dorich
2020 Campaign Look Concepts - Summer 2019
A new baseball season means new artwork. These were some 2020 ‘looks’ for the 2020 season Julia designed.
Chicago Cubs Front Office Brochure - Spring 2018
The project task was to design a brochure that celebrated and encouraged an understanding of the Cubs organization’s heritage and achievements in the new Cubs Front Office. Julia drew each Cubs artifact as an icon so when guests were touring the Front Office, they could recognize the artifact and read the description. She also illustrated the Cubs’ Front Office on the front cover and applied a Spot UV treatment to give the illustration a glossy look.
WGN Tribute Logo - Summer 2019
During the 2019 baseball season, WGN aired its final broadcasts of the Chicago Cubs games after 72 years. Julia was tasked with designing a logo for celebrating this historic partnership and to give fans a chance to remember WGN as the home of Cubs baseball and a national super station.
Chicago Tribune Ads - 2018 and 2019 Seasons
Julia designed Chicago Tribune ads for the fans to get excited for the upcoming season.
Copywriter: Nick Eckel
Sloan Park & Spring Training Pieces - 2018, 2019, and 2020 Seasons
Julia designed various Sloan Park pieces for Spring Training each season.
Role: Designer
Senior Art Director: Bob Healy
Creative Director: Michael Dorich
In-Stadium Events and Pieces - 2018-2020 Seasons
Julia has designed items like Chicago Cubs Dollars, which are $5, $10, and $20 Cubs “cash” to use inside Wrigley Field. She also designed the Chicago Cubs Summer Camp Day logo and the Cubs Pride logo. These logos were used for summer campers attending a game at Wrigley Field and for celebrating Pride at the stadium. Lastly, she created sticker designs based off of the Cubs’ “Everybody In” campaign.
Role: Designer
Senior Art Director: Bob Healy
Creative Director: Michael Dorich
Hotel Zachary Baseball Cards - 2018
When Hotel Zachary (the new boutique hotel across the street from Wrigley Field) opened, Julia designed some baseball card concepts of the architect for Wrigley Field. These cards would be given to hotel customers upon check-in. Fun fact: the original photo of Zachary was in black and white, so Julia re-painted the photo to be in color.
Creative Director: Michael Dorich